SELLING YOUR HOME: THE JOURNEY TO AHIEVING THE HIGHEST POSSIBLE PRICE – PART 5
Wednesday Jul 12th, 2017
PART 5: Marketing and transparency
Did you know that 90% of home buyers searched online at some point during their home buying process? And that 100% of home buyers use the internet to research a specific home. And that the first step for 43% of home buyers is searching for online properties.*
With staggering data like this, you would wonder why so many of these online listings are vague, poorly marketed, have little to no details about the property or neighbourhood and have very poor photo and video options available.
Not properly investing in how your for-sale home gets marketed is a complete disservice to to yourself and the potential that your home has. Many of the reasons why agents and home sellers choose to not market accordingly is because well taken photos and videos will rip the listing apart by showing all the problems that the for-sale home has. Therefore, setting yourself apart from any deceptive marketing tactics or vaguely marketed homes plays a big part in maximizing the return on your investment when selling your home.
Your homes marketing should contain good media options. Crisp well taken and staged photos with a virtual tour or video tour as the cherry on top. They should be taken during the day when there is natural light available and should always do best to showcase your homes best assets. Ensure that your home listing provides wide angle photos where possible to give potential home buyers a better idea of the look and feel of a room.
If your home has significant issues that you do not wish to address before you list, hiding them is not the answer. As any problem, your home has will always come to light during a home inspection. You should always try to address and fix issues before listing or price the property below the market value to compensate for these issues.
Many buyers are looking for move in ready homes or homes with expected minor fixes, such as paint jobs or inexpensive esthetic upgrades. Always have your home inspected before you list and avoid costly surprises that may come up when the other party inspects.
Transparency and effective marketing also help to speed up the sale process as it minimizes the chances that the buying party will counter or argue terms based on false advertising or hidden issues. Most importantly, it will also help you with peace of mind during the sale process.
My approach as your agent is to always be as transparent and upfront as possible with your property value, marketing, sales approach, marketing and after sale expectations.
Learn more about my no-frills real estate promise and vision here and Sell your home today!
*NAR Home Buyer and Seller Generational Trends Report 2015
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